Market research on dating websites
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.
Compu Date has segmented their market into two distinct segments. Demographic and assorted details include:20-35 year olds: Recognizing that the two groups are quite distinct, Compu Date will adopt a different strategy for reaching each.
Even though the couple didn’t last past the summer, Spencer, 32, was nevertheless grateful to have met a like-minded man who shared her passion for the Christian faith.
“If I said I didn’t want somebody without a Christian background, I would be lying to myself, and wasting my time,” she said.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.
Compu Date has identified two distinct market segments.
These segments are identified by age, 20-35 year olds and 36-60 year olds.
With the tensions and conflicts that can exist in a relationship, Spencer said the foundation of faith becomes an important unifying force.
Sociologist Gerald Mendelsohn says the practice of choosing a romantic partner with a shared religion, culture, ethnicity and or nationality, is driving the demand for niche religious dating sites like Christian Mingle, JDate, which caters to Jewish singles, and Muslima, for Muslims.